The right email can help you build a SMS/MMS text-marketing database

Does your day start like this? You wake up, roll over, and before you even get out of bed, you reach for your mobile phone. Many of us check our email before we get out of bed, then again while eating …
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How many people will opt into my text messaging campaign?

Are you a retailer who would like to know how many customers will opt-in to your SMS/MMS (Text/Picture) messaging campaign? If so you are in luck!  At Instant Mobile Advertising we assist merchants on how they can add text messaging …
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What Are Push Notifications and How Can You Use Them Through One Loyalty Network’s App?

What are Push Notifications? First you may ask “what exactly are push notifications?” Well, they are the convenient little messages that pop up on your phone from the apps you are using. You can choose to be notified by sound, badge, …
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One Loyalty Network Adds the New Power Share Feature to Their Mobile Campaign Calendar

At One Loyalty Network, we know that as a business owner you have a lot on your plate. Not only do you have to focus on running your business on a daily basis, but you also have to worry about …
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What’s Better Text SMS or Picture MMS Messaging?

A Brief History of SMS The idea of short message service (SMS) began in 1984 when Friedhelm Hillebrand thought of the 160 character limit. While 160 may seem like a random number, it was actually carefully calculated and tested by Hillebrand. …
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How Your Business Can Use Facebook to Build Your Customer Database

Social media marketing is expanding rapidly, with the development of strategies focused more on catering to the needs of the consumer. Content marketing has come to the forefront of marketing strategies, and combining effective content with social media is one …
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The Importance of Compliance in Mobile Marketing

  To understand the role of compliance in mobile marketing, you must first understand the laws of the Federal Communications Commission (FCC) and the impact of those laws on our society. We will begin with the Telephone Consumer Protection Act (TCPA) of …
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Google+ vs. Facebook Infographic

Following our Google+ post from last week, I wanted to share an infographic that visually lays out the difference between Google+ and Facebook. This infographic by Pardot provides great information comparing each site from identifying the average user to describing …
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What is the main feature of Google+ that stands out?

  First you may ask, what exactly is Google+? Put simply, it is a much cleaner way to share data with others on the internet. It is similar to Facebook, but includes features like hangouts, circles, communities and ripples. With all of …
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