Are you really advertising in my immediate area?
Yes – we geo-target customers in the immediate area of your business. We push content to their mobile devices through games, text message and social media using our proprietary technology.
Can I pay for more than just 30,000 in the area?
Typically we end up getting more that 30,000 eyes on your offer. We like to under promise but over deliver. This is one of the best things about working with us!
What happens when someone likes my offer?
When someone likes (or is interested in your offer), they engage with it. In the end, the customer receives a text message from us and they now have an offer in hand to redeem at your location.
Are messages delivered via short code?
Yes, we deliver all messages to the major carriers via short code (223344). The short code is an approved carrier phone number that allows us to send large quantities of messages to mobile phones. There are some carriers (mostly tier 2 and 3 carriers) that don’t support MMS via short code. If that’s the case, we will send your MMS messages via long code to the customer’s phone number. This will ensure delivery, regardless of the mobile carrier.
What does SMS, MMS, MO and MT mean?
SMS means a standard text message or Short Message Service. It’s limited to 160 characters, including spaces and doesn’t contain any images or videos. MMS means picture/multi media message or Multi Media Message Service. MMS messages don’t have a limit on the number of characters that you can send in the message and they can include pictures and videos. MO is a term that means Mobile Originated. When someone sends a text or picture message, it is originated on the mobile phone, hence Mobile Originated. MT is the opposite of MO. It means Mobile Terminated. When a mobile phone receives a mobile message it is terminated, or ends on the mobile phone.
How long does it take to deliver a message?
That’s a great question and the short answer is not very long. When we send a message to a mobile number (a MT message), it will arrive in the phone in just a few short seconds. When we are sending large volumes of text and picture messages, it depends on when exactly we send the message to the mobile number. In general though, you should expect your messages to be delivered in a short window from the start of your campaign.
What makes you different from other advertising companies out there?
First and foremost, we are sending your offer directly to the mobile devices in the immediate area. We don’t believe there are other advertising companies out there that can do this. Our CPM rate (cost per thousand sent) is drastically lower than other forms of advertising such as direct mail, newspaper and radio. Lastly, we have a standard monthly fee – we’re not up-selling or charging more for graphics, setup or even changes to running ads. If our service isn’t working for you, you can cancel at anytime.
What is the advantage of using text messaging instead of email?
Although campaigns vary, email marketing yields about a 15% open rate on average. With email, your customers will read your email anytime from now until several days from now. That’s a big disparity on exactly when your message gets read. We’ve noticed through our own statistics that between 2% and 3% of the total read messages will be opened more than 2 days after the original message was sent. On the flip side, 97% of text messages are read within 3 minutes of delivery. Read that statement again – think about the possibilities of getting your message to your customer that quickly and reliably!
Are there rules/guidelines that I need to follow for mobile marketing?
Yes – of course. We take care of the absolute requirements for you. We include the appropriate help/stop verbiage. We also notify subscribers that message and data rates may apply (this is sort of a silly requirement because most people have unlimited data/messaging with their plans). We also let them know the frequency that they can expect messages from you. We do comply with the other requirements about carriers supported etc on our help pages that your customers can view by sending a help keyword to 223344.
Can I add something to my website to collect mobile numbers?
Yes, we can provide you with sample widget code for you to place on your website to collect mobile phone numbers for opt in. We will follow all the rules for the required written consent of your customers and they will have to follow a double opt in process.