Text messaging (SMS & MMS) works in Atlanta, GA for several reasons. Firstly, a high percentage of the population in Atlanta owns mobile phones, making it easier for businesses to reach their target audience through text messaging.

Second, text messaging has a high open rate, with nearly 97% of text messages being opened and read within 3 minutes of delivery. This makes it an effective way for businesses to get their message in front of their target audience and drive engagement.

Third, text messaging provides businesses with a way to reach their audience in real-time. With SMS and MMS messaging, businesses can send time-sensitive messages, promotions, and alerts to their customers, increasing the chances of them taking action.

Additionally, text messaging is a highly personalized form of communication, allowing businesses to tailor their messages to the individual recipient, increasing the chances of them resonating with their target audience.

In conclusion, with a high mobile phone ownership rate, high open rate, real-time reach, and personalization capabilities, text messaging (SMS & MMS) is an effective tool for businesses in Atlanta, GA to reach their target audience and drive engagement.

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