How Mobile Marketing is More Effective than Email
Mobile marketing is often considered more effective than email marketing for several reasons. In this short post, we’ll dive into why businesses should be utilizing mobile marketing over email marketing.
Immediacy: Mobile marketing messages, such as text messages, are typically delivered in real-time and can be read and acted upon immediately. Emails, on the other hand, may take several minutes or even hours to arrive in someone’s inbox and may not be opened for even longer.
Open rate: Mobile marketing messages typically have much higher open rates than emails. According to a study by Mobile Marketing Association, SMS messages have an open rate of over 90%, while the average open rate for emails is around 20%. This means that mobile marketing messages are more likely to be seen and read by customers. In fact, our own stats show 97% of mobile marketing messages are read within 3 minutes of delivery. Let’s boost the average email open rate for a moment significantly and assume 25%. But what does that really mean? This means 3 out of 4 customers aren’t even reading your emails.
Personalization: Mobile marketing can be highly personalized, allowing businesses to target messages to specific individuals based on their location, preferences, and behavior. This can lead to more effective and relevant messaging, which can increase engagement and conversion rates.
Interactivity: Mobile marketing messages can include interactive elements, such as links, buttons, and forms and images, which can help to encourage customer engagement and lead to higher conversion rates. Emails, on the other hand, are generally less interactive and may require customers to click through to a website to take action.
Cost: Mobile marketing can be less expensive than email marketing but most of the time, the actual cost to send is more. With that said, when you compare open rates and engagement, that is when mobile marketing becomes less expensive than email. SMS and MMS messages are relatively inexpensive to send and can be sent to a large number of recipients at once. Email marketing, on the other hand, can be more expensive, especially for businesses that need to send a large number of emails.
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